Why you should be using Analytics

Heap Analytics

Heap Analytics is a powerful platform for gaining insights on how users are using your site. This is different from Google Analytics as it tracks events performed automatically while Google Analytics tracks page views by default. This gives you better insights into how your site is performing and what users are doing on your site. Another powerful too is HotJar which enables you to see heatmaps of how users are using your site. These two tools together are very powerful and offer insights that are priceless when it comes to building a successful website.

We use Heap to analyze how visitors are using our site. It gives us powerful insights into how they interact with the different elements within our site. We are able to see where users drop off on our site and what they click on. We can analyze leads by tracking forms submitted and how long it took for the user to complete a form. This allows us to design our forms better and make the forms more user-friendly.

We can track things such as country, platform and medium they are being referred by. This has allowed us to enable translations for our website so we can interact with people in their native language.

Analytics allows us to track what kind of device the user is visiting from.

Now that we have shown you some things analytics can do let’s dive into the reasons why you should be using it. Remember you should have a privacy policy that states you track what users do on your website.

What is analytics:

Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, descriptive analytics, cognitive analytics, Big Data Analytics, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation, the algorithms, and software used for analytics harness the most current methods in computer science, statistics, and mathematics.

Who uses analytics:

Many people and companies use analytics to make decisions about what to do next. Analytics has been used mostly by companies analyzing how people interact with their products and software. For example, Facebook knows who our friends are, what we look like, where we are, what we are doing, our likes, our dislikes, and so much more. Some researchers even say Facebook has enough data to know us better than our therapists! This gives a company information about people like Facebook. In turn, they use this information to market to users and build better platforms for use.

What are the benefits of using analytics:

  • Improved Insight About Visitors
  • E-Commerce Tracking
  • Track Traffic

Improved Insights About Visitors

With analytic programs, you can gather information about certain things about your visitors. Some things you can collect are demographic information which can include age and sex. You can also track where your visitors are located such as region or country. This gives you valuable information that you can track and market better.

E-Commerce Tracking

Track things such as sales by a certain age group or revenue per customers. You can even track lifetime revenue per customer. If you want to track purchasing patterns you can also do that. By tracking purchasing patterns you enable your business to have information on when to market to a particular demographic.

Track Traffic

When you track traffic to your website you are enabling yourself to see the referrers of your website. You can also track where your traffic is coming from such as country, state, and city. This provides information so you know where to target ads. This can also enable you to know where your customers are and how to handle customer support.


With HotJar you can track users and how they are utilizing your site. The best feature of HotJar is the heat map. This allows you to see how visitors are using your site with an interactive map that shows where all the clicks are going to.

Here is an example of a heat map:

As you can see with this heat map you can see exactly where your users are clicking, this enables you to target those areas and allow monetization. Heat maps give you insight into where your users are clicking. You can also track scrolling on a web page and where the users mouse points to. All of this can be done with HotJar.



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